The average CTR from image results on Google is 0.21%, but it varies widely by industry.Of those, 161 are found on more than 0.2% of keywords. ( HubSpot State of Marketing Report, 2021)

71% of marketers say using strategic keywords was their number one strategy for SEO.

Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies.Almost 25% of companies invest in mobile optimization as a top SEO tactic.Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017.Mobile devices, excluding tablets, generated about half of all website traffic globally.The average American has access to more than ten connected devices in their household.64% of SEO marketers call mobile optimization an effective investment.The highest bounce rates are on social (45%) followed by direct (44%).

Email visitors are the most likely to convert on forms - and people coming from search advertisements are the least likely.

Catering & Restaurants is the industry with the highest click-through conversions on landing pages.

Media & Entertainment is the industry with the highest form-fill conversions on landing pages.

3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop.

Only 17% of marketers use landing page A/B tests to improve conversion rates.

Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%.

Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020.

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